Mindfulness Mode

Jason Barnard is the CEO of Kalicube, a software company that leverages Google to create future-proof brand-focused digital strategies for businesses. Jason has been touted as the one person Google says has as much insight into their knowledge algorithms as their own insiders. Jason is known as The Brand SERP Guy, a digital marketing consultant who specializes in Brand SERP optimization.
Jason also spent 8 years as a Punk-Folk Musician and 10 years as a blue dog in a cartoon TV series for kids produced by ITV International and airing in 15 countries. On today's episode, Jason discusses the benefits of living a mindful, desert island life.

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Contact Info

• Company: Kalicube.com
• Website: https://jasonbarnard.com
• Podcast: Branded Search( and Beyond) By Jason Barnard
• Book: The Fundamentals of Brand SERPs for Business By Jason Barnard

Most Influential Person

• Boo-ah (That's me. A creation of both me and my ex-wife). His personality had an incredible, calming influence on me. His personality rubbed off on me, and Boo-ah is a deeply kind, generous, and deeply thoughtful, mindful character.

Effect on Emotions

• Being aware that you can't change something, and learning to accept it reduces massively, frustration for me. So one thing that I got out of my experience in Mauritius, and my depression, was that frustration in my life reduced significantly afterward.
• Because I could accept that things move at speed, they move out. If I can't change that speed, then I need to accept that speed is something I don't appreciate or don't want in my life, or happening. If I can't change it, I need to accept it. And that reduces stress and reduces frustration. And it's been life-changing.

Thoughts on Breathing

• The only time I ever focus on my own breathing is when I'm singing, and what I've learned from singing is that I got quite powerful lungs, so I can actually get a lot of air in and sing quite a lot of time without taking another breath.
• So one of the things I do when I'm singing, I'm playing with double bass, is learn to breathe incredibly deeply, and that may be added to the pleasure of playing the music because I would imagine I'm getting huge hits of oxygen every time I do that.

Suggested Resources

• Book: Confucius from the Heart By Yu Dan
• App: Spotify

Bullying Story

• Sometimes in my personal life, but in business as well, I feel that I've been bullied by somebody. And it's more along the lines of manipulation. But manipulation is a kind of bullying. And it's psychologically very violent.
• It seems like normal behavior, and what I also know is it's a normal relationship, but I feel bullied. And if I am mindful of the fact that I don't want to do what they're pushing me to do, and can just say, well, actually, no, this is what I need, this is what I want. I would be much better off.

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• The Gut-Brain Connection; Wade Lightheart
• Finding Karma In The Heart Of The Himalayas; Michael Schauch

• How To Live From The Heart; Nanette Hucknall

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