256 New Media Summit; Behind The Scenes With Steve Olsher

September 30, 2017

Steve Olsher helps you get crystal clear on your what; the one thing YOU were created to do. Steve is the New York Times, best-selling author of What Is Your What?: Discover The One Amazing Thing You Were Born To Do. He is also the author of the internet technology book of the year called Internet Profits. Not only is Steve a speaker and an author, he's a world class coach, he's a wizard at teaching how the on-line world can create profit. He's the chairman and founder of Liquor.com. Steve's most recent live event in San Diego is called the New Media Summit where he used his genius to line up forty successful podcasters with 150 people who were thirsty to be promoted on-line as podcast guests. This was a world-class event.

Contact Info

Most Influential Person

  • My wife.

Effect on Emotions

  • For a long time I was actually pretty on the level in terms of not a lot of crazy highs and not a lot of crazy lows and that sort of thing.
  • Over the past 10 or 15 years or so I've really been able to experience tremendous highs and tremendous lows as well.
  • I think that the depression and darkness that I found myself in back in 2013 when I really felt like it was time to throw in the towel on everything. I think it has to do with expanding the mind into areas where I wasn't able to go prior to that. It's an interesting double-edged sword.

Thoughts on Breathing

  • I have become much more aware of breath and the importance of breathing. Even over the last few years, I think it's one of those things that is only born out of maturity. There's something to that.
  • From my experience as a speaker and a coach and just being in business in general, it really boggles my mind how one very deep breath can completely reset everything. That's a fairly new phenomenon with me; to become that aware.

Suggested Resources

Bullying Story

  • I've got lots of bullying stories.  The biggest bully I've ever had in my life would be my older brother. He's six years older than me. We haven't spoken ... let's put it this way; my wife and I have been married for 20 years and she's never met him. Reality is that he is the single biggest bully that I ever had to contend with in my life, physically and emotionally abusive as well.
  • As we get older we become more clear on the life that we want to create for ourselves and eliminate people, places and things from our life that don't serve us well.
  • I recently had a business partnership with someone that's fairly well known in the internet marketing space and I remember a couple of times during that partnership where he really lost his stuff, he really lost his mind. He had big, huge kind of screaming tantrums. The first one was on the phone. I'm not saying that he was wrong with what he was upset about but his presentation of how he was expressing what he was upset about really just manifested as a big, huge, screaming hissy fit. I just kind of chalked it up to, maybe it was just a bad day.
  • Everybody has their off moments. About a month later we were at the Traffic and Conversion Conference and if you know Ryan Deiss's company, they had this big event called Traffic and Conversion and there are thousands of people there.
  • It is a pretty large event. It's held at a fairly large venue, a hotel in this case. We were in a public area of the hotel, a little bit off to the side. There was an issue with something related to a launch of a new program that we were working on and we were coming up on the deadline for that launch and there were a few things that needed to be done.
  • He's kind of a control freak about things and my understanding of something was that it was waiting for his review and approval and his understanding was different. When I had said, we're waiting on his approval, he just basically had this huge blow up. And what that looked like was, he literally stands up and is towering over me with his finger in my face and he's just literally yelling at the top of his lungs, basically, just really losing his stuff.
  • I like to think I have a pretty long fuse. Back in the day, not so much. But nowdays, it takes a lot for me to lose it.
  • I've been training in Brazilian Jiu Jitsu for the better part of 16 years. I've got a lot of friends who fight in the UFC. I've been around that world for the better part of two decades. If push comes to shove, I'm not going to simply back down from you, and that's kind of where we went.
  • I just was like, whoa, this is not happening; not here, not now, not ever. I stood up, and so now we're face to face on this thing and basically, being the more calm of the two, I literally just stood up, looked at him as I needed to look at him, and walked away. I called him the next day and said, look, it's fairly clear that the writing is on the wall here. We're done. And I will tell you right now that we're done.
  • We'll finish up this launch and we'll launch this program and that's where it's going to end. And I will tell you that, for the better part of the last 15 years, I've eliminated people from my life who treat me like that because that's not how I will stand to be treated. I do not have people in my life who treat me like that.
  • He's not going to be a continuing part of my life for any period of time past this launch and quite frankly, if he ever gets up in my face like that again, we're not just going to be talking at that point. I promise you, point blank, as clear as I can make it.
  • And so it was one of those conversations where he tried just basically saying, oh yeah, let's get you grounded, you seem upset. And just doing this whole spiritual bend on me and basically I'm just like, you are the least spiritual person I've ever met in my life. You are the least grounded person I've ever met in my life and frankly you're the biggest hypocrit of anyone I've ever met in my life.
  • So we're done and I will just simply say this. I don't think you know who I am if you think that's something that I'm capable of tolerating, because I'm not.